Digital Marketing FAQ- Digital Describe

What do you understand by Digital Marketing?

Digital Marketing is the process of promoting your goods and services using online platforms which will help in setting up your brand or services. It includes the use of online platforms like Facebook, Google, Instagram, LinkedIn, YouTube, etc. It helps you to improve brand awareness and reach the maximum number of customers to improve your profit. Besides this, it uses the process like SEO, email promotion, etc.

Why I should learn digital marketing?

“Digital is the new tomorrow”. As more and more business and their customers are moving online, there will be a great need for skilled digital marketers to promote their products and services online. So this is going to be a great career opportunity. So you have a great chance to learn and offer your services to grow professionally.

How digital marketing helps in the growth of your business?

As the usage of the internet has increased in the recent time, more and more businesses are working online, in that case, digital marketing is a very crucial and essential service that will help in setting up your potential customer base and gaining the idea about the needs and requirements of your buyers as per ongoing social media trends. Besides, it is comparatively cheaper and faster.

What is the difference between SEO and SMO?

While SEO stands for search engine optimization and SMO goes for social media optimization and they both include the optimization process, they are entirely different. Search engine optimization includes the process of improving the ranking of your website or webpages on SERP’s while Social Media Optimization includes the technique of calibrating your social media accounts which will help in improving your social visibility and brand awareness online.

What is the use of Google AdWords?

Google AdWords are the services related to the advertising facility of products and services through the medium of Google Ads. It is one of the widely used promotional measures which allows you to place your products and services on Google and other websites. This is an effective tool to get a higher customer base and reaching the maximum number of the customer. You get the response based on bids by pay-per-click criteria.

Do you offer online classes? What is its duration?

Yes, we do offer the facility of online classes in Digital Describe. You can enroll and choose the time from the batches available to study as per your comfort. The duration of our online digital marketing course is about 2 months and the duration of the class is about 2 hours.

What certifications will I get after doing the digital marketing course from Digital Describe?

You will not only be certified by Digital Describe but also gain certification from many other companies and giants in the Internet marketing field. Digital Describe allows you to have the certifications by Google, SEMRush, Ahref, Hootsuite, etc. This will help in improving your skillset and get a better professional profile for yourself.

Do you teach content marketing?

As content is the heart and soul of every digital marketing campaign and online promotion. Hence, we offer the service of teaching digital marketing. As far as the process is concerned, content marketing is carried out in both on-page and off-page SEO to have backlinks, social bookmarks, and traffic. Once enrolled, you will be getting the best internet-based promotional training in India.

What job profile or profession will I get after doing the digital marketing training from Digital Describe?

As in recent times, the demand for digital marketing has increased. Many local as well multinational companies are performing digital marketing and online promotion. In that case, the companies will be hiring digital marketing executives and professionals to carry out their online promotions. Besides, to get the websites ranked top in SERPs to get the optimal results, they will be needing SEO executives to run theirs on page and off page SEO operations.

how digital marketing will help in the growth of my professional skills?

As the majority of people are now using the internet and social media platform, thanks to cheaper and faster internet, businesses have a great potential to reach out to as many customers as possible. With the help of digital marketing, you can make out your business reach out to the maximum number of buyers and promote your products or services easily without much effort. You will be able to make an online marketing campaign and set your products or services on display in form of video or images to engage your customers. Other than this, you will be able to track down the process and progress of your business and make essential changes if required.

What is the use of Google analytics?

Google Analytics is an analysis and monitoring tool which is offered by Google Inc. This will help in setting up the website and identify its performance. It will guide your website to identify the measures which are necessary to follow for SEO and get proper support for the website to grow and perform. This tool will generate a code that is embedded within the website and provide you with reports which will help you to keep track of your website.

What is local SEO?

Local SEO is the process of optimizing your business or website in such a manner that it gives you traffic on the local level. In other words, it is an effective way to promote your local level business on a local scale to have good brand awareness and generate decent revenues.

How much money does a digital marketer makes in general?

The pay scale for a digital marketer depends on the locality and the company they are working for. If you opt for a job, your pay scale will range between 3 lakh to 12 lakh per annum, more or less. Working as a freelancer depends upon the number of projects you complete and deliver. While, in the case of having a business as a digital marketing agency, your earning or revenue depends on the scale of the project and the number of clients you work for.

What are the roles and responsibilities of a Digital marketer in a company?

A digital marketer holds a very important position within the company. They are responsible to manage all the digital marketing activities and campaigns within the company and set the strategy. They will analyze the market and set up the promotional goals which are meant for their team to achieve. Besides this, they will take an active part in the competitive analysis and will look through proper establishing of goals for having a good digital marketing drive for a company.

What do you understand by conversion rate optimization?

Conversion rate optimization or CRO is a process of increasing the conversion rate of the customers for your digital entity. By digital entity, we mean a website, webpage, product catalog page, or blog page. This includes the technique to carry out the testing process which will guide you to reach out to the customers and have a great deal of profit. It is also a criterion to measure the success of your digital marketing campaign. Higher the conversion rate, lower the bounce rate and turnaround rate, and higher the sales and profit.

Is it enough for me to learn SMM with SMO for the sake of Digital marketing?

SMM stands for Social media marketing while SMO goes for social media optimization. Both are associated with social media platforms and determines the social interaction and PR for a company. In general SMM and SMO are enough for a company to get interaction and be visible to their customers. However, it will not be enough for the long term. To maintain the constant visibility of your business with your customers, you will be needing other digital marketing techniques like search engine optimization, pay-per-click, content optimization, etc. So to have great and sustainable growth in business as well as job, you have to have the best digital marketing training.

How effective is video marketing for business?

“Video is the content of future.” Video is one of the most interactive data which will help you to get the knowledge of a business or product and also helps in enhancing your brand awareness. Creating short clips having the detail of your business can be used for advertising purposes. Besides this, the videos for your business or the reviews from your customers will also play a very important and significant role in the engagement of your customers with your business, showcasing its effectiveness for your business.

What do you mean by a call to action?

A call to action or CTA is a technical button that performs an assigned work on a website or app when clicked. They are mostly found on the Facebook pages and carry out a significant role in the page which is assigned to them. For example, the “Buy now” button on a Facebook page of an e-commerce firm will take you to their product page.

What do you mean by copywriting?

Copywriting is the process of writing or creating text content that is created and placed within a marketing campaign to get the best digital marketing results. They work on the product or sales copy, which is a written content that is used for advertising or brand awareness purposes. It guides a company or an institution to promote its products with higher efficiency.

What qualification do I need to learn Digital Marketing from Digital Describe?

Digital Marketing is a computer and internet-oriented technique and requires skills like using computers and knowledge about the usage of the Internet. So we expect you to at least know basic computer usage and browsing the internet. This will act as an upper hand for you while learning digital marketing from Digital Describe.